In a world where competition is fierce, and there are endless options to choose from, it’s crucial to make your business stand out from the crowd. And that’s where the concept of the Purple Cow comes in! Have you heard of it? It’s a term coined by marketing guru Seth Godin in his book “Purple Cow: Transform Your Business by Being Remarkable.“ Essentially, being a Purple Cow means being so unique and remarkable that…  Read more

Are you interested in discovering the right way to build a sustainable and ethical business? Do you want to know why ethical practices and responsible behaviour are crucial for businesses in today’s fast-paced and interconnected world? Well, we can tell you – it’s not just about financial gains and market dominance anymore. Ethical businesses are more likely to achieve long-term success, bolstering their reputation, customer loyalty, and bottom line.  The…  Read more

Are you struggling to keep your business afloat in an environment plagued by high inflationary pressures? If yes, then you’re not alone! Escalating costs of goods and services, disrupted supply chains, and squeezed profit margins are just some of the challenges businesses face in such conditions. But do not worry, there’s a way out! To navigate through these inflationary conditions successfully, your business must adopt strategic planning, flexibility, and innovative…  Read more